Beginner

Certificate in Sales & Marketing

About This Course

Master the art and science of sales and marketing to drive business growth. Learn customer psychology, persuasion techniques, relationship building, and consultative selling. Understand marketing fundamentals: market segmentation, targeting, positioning, and the marketing mix. Master lead generation, sales funnel optimization, objection handling, and closing techniques. Learn customer relationship management (CRM), sales forecasting, and territory management. Understand brand building, competitive analysis, and market research methods. Develop essential skills: negotiation, presentation, communication, and customer service excellence. Create effective marketing campaigns and sales strategies. Perfect for sales professionals, marketing coordinators, business development representatives, or entrepreneurs growing their ventures. Turn prospects into loyal customers.

Course Content

Module 1: Understanding Sales and the Zambian Customer

Lesson 1.1: What Is Selling and Why People Buy (Preview)

Lesson 1.2: Understanding the Zambian Buyer

Lesson 1.3: Finding Your Ideal Customer

Module 1 Quiz: Understanding Sales and the Zambian Customer

Module 2: Building Product Knowledge and Pricing for Profit

Lesson 2.1: Knowing Your Product Inside Out

Lesson 2.2: Pricing for Profit in Kwacha

Lesson 2.3: Features, Benefits, and the Value Story

Module 2 Quiz: Product Knowledge and Pricing

Module 3: Selling Face-to-Face and Over the Phone

Lesson 3.1: Greeting, Questioning, and Listening

Lesson 3.2: Handling Objections Without Arguing

Lesson 3.3: Closing the Sale and Following Up

Module 3 Quiz: Selling Face-to-Face and Over the Phone

Module 4: Marketing with WhatsApp, Facebook, and Word of Mouth

Lesson 4.1: Marketing Basics for Small Zambian Businesses

Lesson 4.2: Selling with WhatsApp and Facebook

Lesson 4.3: Word of Mouth, Flyers, and Local Promotions

Module 4 Quiz: Marketing with WhatsApp, Facebook, and Word of Mouth

Module 5: Keeping Customers Loyal and Growing the Business

Lesson 5.1: Customer Service That Creates Loyalty

Lesson 5.2: Simple Loyalty and Reward Systems

Lesson 5.3: Asking for Referrals and Growing the Business

Module 5 Quiz: Keeping Customers Loyal and Growing the Business

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ZMW 2,500.00

Instructor Michael Siame

Duration 8 weeks

Students 0

Language English