Certificate in Digital Marketing

About This Course

Master the complete digital marketing ecosystem to grow businesses online. Learn search engine optimization (SEO), social media marketing, content marketing, email campaigns, and paid advertising (Google Ads, Facebook Ads). Understand marketing analytics, conversion optimization, customer journey mapping, and ROI measurement. Create comprehensive digital marketing strategies, develop engaging content, and build effective campaigns. Master tools including Google Analytics, Facebook Business Manager, Mailchimp, and keyword research platforms. Learn influencer marketing, affiliate marketing, and marketing automation. Perfect for marketing professionals, business owners, entrepreneurs, or anyone entering the digital marketing field. Drive traffic, generate leads, and grow revenue through strategic online marketing.

Course Content

Module 1: Marketing Fundamentals for Your Business

Lesson 1.1: Understanding Your Product, Price, and Customer (Preview)

Lesson 1.2: Finding and Speaking to the Right Audience

Lesson 1.3: Building Your Brand Message

Module 1 Quiz: Marketing Fundamentals

Module 2: Social Media and Content Creation with Your Phone

Lesson 2.1: Setting Up WhatsApp Business and Facebook for Your Shop

Lesson 2.2: Taking Great Photos and Videos with Your Phone

Lesson 2.3: Writing Captions and Creating a Simple Content Calendar

Module 2 Quiz: Social Media and Content Creation

Module 3: Getting Found Online and Spending Smart on Ads

Lesson 3.1: Google Business Profile and Local Search

Lesson 3.2: Boosting Posts and Running Small-Budget Adverts

Lesson 3.3: Measuring What Works — Insights, Reach, and Sales

Module 3 Quiz: Getting Found and Spending Smart

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